We had launched Nikon Facebook profile and built it with love since its first fan. Then we took care of other social networks on behalf of Nikon as well, Twitter, Google+, Instagram and Flickr. Here we have been regularly informing on new products and publishing its new reviews by respected personalities of the field. We began cooperating with Nikon School and promoting the photography workshops with renown and awarded photographers which Nikon School organizes in Czech Republic. We have been also continuously cooperating with young bloggers and photographers. And photos of Czech authors which we had been publishing raised such interest that Nikon social networks in other countries all around the world regularly published them as well. We have been building communication on social networks for the company Nikon right from the beginning. Without any paid campaign focused on acquisition of fans we have succeeded in building an enthusiastic community of more than 22,500 Nikon fans who have been actively joining all the activities on social networks and sending us their comments and photos.