We have been providing complete marketing for the shopping mall Myslbek and as a part of it we have produced regular events in order to bring more customers to the shopping mall. For all the events we have designed visuals for advertising in different media, there were visuals for online as well as for outdoor advertising. Simultaneously we have been designing visuals promoting the individual shops. Our goal in the first place was to keep the continuous style of the shopping mall and develop its creative idea. Therefore we chose to build the design on Myslbek´s logo which reflects the architectural element of slanting lines creating the facade of the building. The idea was to create visuals that would give a simple and airy impression of luxury that would thus communicate the atmosphere of the shopping mall itself. Eventually we have succeeded in keeping the continous visual identity of the shopping mall so the customers were able to connect the advertising with Myslbek at a first glance and also to reflect in the visuals the spirit of the individual events.
Very Sharp PR
