The Australian products Dr Michaels help patients suffering with severe skin condition, psoriasis. Compared to other available products these are unique because of their natural ingredients and absence of corticosteroids that cause a number of serious side effects. For people suffering with psoriasis Dr Michaels is therefore an effective natural alternative. The complexity of this serious skin condition is complicated. That is why we have decided to promote Dr Michaels products by education of the public. On the website www.vesvekuzi.cz we have been informing public on psoriasis symptoms, forms, causes and available treatment. On the website we have also published results of a study of Dr Michaels products made by respected professionals from Czech hospitals. The natural products proved to be effective in 82%. Dr Michaels customers have been sharing their experience on the website as well as on the Facebook profile of the project. Our decision to promote the products by education of the public has brought results. Tens of thousands of new happy customers have found the products helpful and the brand celebrated its business success.