Golden Stone 2013
Targeted printed mailing
We made photographs of Czech villages by thermovision and the results showed that vast majority of family houses has a loss of heat of 30%. We used these pictures to directly address inhabitants of specific villages during the campaign to support ceiling heat insulaton for the company IP Izolace Polná. On these pictures people could see their own village and their own house. The impact of the pictures was therefore tremendous and people became to pay attention to the issue. The numbers are similarly impressive. The ceiling insulation saves up to 30% of costs of heating and the return of the investment is thus during 3 to 5 years. Thanks to modern tecnology it takes only 3 hours to install the insulation in a house. As a part of the campaign we offered a check up of the specialist equipped with thermocamera and discounted price of the insulation. We cooperated with the village authorities who informed citizens on the campaign in the local media. Our work has been awarded by professionals in the competition Metro Zlatá pecka 2013.