The company Nikon promoted the launch of the camera Nikon 1 on the market with a global campaign. Based on our long-term cooperation with the company Nikon in the field of public relations we have brought into the campaign a new element of communication. We have created the bulletin Fotozoom which was reporting news not only from Nikon but also from the world of photography industry. The bulletin helped the customers to choose the right model of camera and taught them to start using the camera in a simple and accessible manner. In Czech Republic the bulletin was published as a supplement of the dailies MF Dnes and Lidové noviny, in Slovakia as a supplement of the weekly Plus7dní. We created this unique project specifically based on demands of our client including the form in the style of newspaper, its structure, all the texts and we also produced it. And it was a success. "We see Fotozoom as an interesting and successful means of communication and we are considering its further use based on our long-term cooperation with GUIDELINE", said the Marketing Director of Nikon, Eva Čížková.
Race Fleet for Samsung
