Kabát for a Mobile

On 12^th December 2013 a concert featuring the group Kabát as the main star of the evening took place in O2 arena. The goal of the concert was to support financially The Endowment Fund Kapka nadějě and to contribute to protection of environment by recycling old mobile phones. The tickets for the concert were available only in exchange for unused, even broken mobile phones. The collected mobile phones were then used for recycling which allowed precious material to be reused in production. By this project we have also highlighted the importance of recycling for protection of nature because it helps to save and protect limited natural resources. The companies Samsung and Asekol were partners of the project. And we took care of the marketing. We have drafted the creative design and also done the production. We have created all the advertisement in print as well as online including a TV spot, the website www.kabatzamobil.cz and managed the Facebook profile of the project Kabát za mobil.