Jakub Kohák  kicked out his old phone

The unconventional charity football tournament Mobilcup united two big ideas: protection of the environment and support of children from children´s home. The goal was to motivate the public to recycle old mobile phones. Our client in this case was Asekol which collects the phones.  Our first task in this project was to inform and call on the public to participate. We decided to shoot videos and to employ Jakub Kohák´s wit as well as social networks. Hundreds of thousands of views of the videos on Facebook and Youtube but also the number of participants of the tournament and the number of collected mobile phones confirmed that it was a good decision. Asekol gave the prize for the winner of the tournament which was a trip to see matches in the Champions League. And the endowment fund Zelený život received half a million crowns. Our work on the videos which we created from the initial design to the final production was appreciated by professionals as well. We have received the award Zlatá pecka 2014!